Thanks Jon Westenberg. It’s good to hear others talking about storytelling this way. It’s what I’ve built my skills and mindset around, and something I always encourage others to focus on.
Storytelling is the human-interest aspect of everything we do as human beings—whether in business, art, design, you name it. Storytelling resonates with people because it’s the one thing that separates us from the rest of life on earth. It’s what makes us human.